English Tourism Council

Ratings

Diamond ratings for Guest Accommodation reflect visitor expectations, with quality seen as more important to visitors than facilities and services. As a result Guest Accommodation is required to meet progressively higher standards of quality and guest care as they move up the scale from one to five Diamonds.

At Guest Accommodation you will find:

  • Clean accommodation, providing acceptable comfort with functional decor and offering, as a minimum, a full cooked or
    continental breakfast.
  • Other meals, where provided, will be freshly cooked.
  • You will have a comfortable bed, with clean bed linen and towels and fresh soap.
  • Adequate heating and hot water available at reasonable times for baths or showers at no extra charge. An acceptable overall level of quality and helpful service.

At Guest Accommodation, you will find: (in addition to what is provided at One Diamond)

  • A sound overall level of quality and customer care in all areas.

At Guest Accommodation, you will find: (in addition to what is provided at Two Diamond)

  • A good overall level of quality. For example, good quality, comfortable bedrooms; well maintained, practical decor; a good choice of quality items available for breakfast; other meals, where provided, will be freshly cooked from good quality ingredients.
  • A good degree of comfort provided for you, with good levels of customer care.

At Guest Accommodation, you will find: (in addition to what is provided at Three Diamond)

  • A very good overall level of quality in all areas and customer care showing very good levels of attention to your needs.

At Guest Accommodation, you will find: (in addition to what is provided at Four Diamond)

  • An excellent overall level of quality. For example, ample space with a degree of luxury, an excellent quality bed, high quality furniture, excellent interior design.
  • Breakfast offering a wide choice of high quality fresh ingredients; other meals, where provided, featuring fresh, seasonal local ingredients.
  • Excellent levels of customer care, anticipating your needs.

 

Gold and Silver Awards
Gold and silver awards are given to hotels and guest accommodation that provide exceptional quality in all areas but in particular in service and hospitality.